Health care clients – every single one is unique.
When creating recruitment and employee communication projects for health care clients, they seem to compete for the same type of candidate. However, how do you help each one stand out and reach the right type of potential employee that will fit their culture, team and company mindset? The answer is diving into each client’s UPS, their Unique Selling Proposition. It guides everything, from creative direction to media buys. Here’s some health care clients I had the opportunity to work with, and although most are showing printed deliverables, these were also translated into online and intranet projects.